Branding is not a logo

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Branding is not a logo

June 6, 2018 Uncategorized 0

A logo is not the equivalent of a brand.
A logo is a visual, it’s important and it can be really fun to create, but it’s not a brand.

As Seth Godin puts it, “The brand is the sum of the promises we make, the story we convey, and the expectations that we want customers to believe we will fulfill.” Your brand is the sum of all parts: it’s your story, it’s how you package your product, the color that you use, the photos that you choose and the emotions that you, your product or your service evoke from people – and why.

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